In 2004 Jim gathered 20 years of running experience and apprenticeship and began coaching. His first posting was with the Victoria-based Apex Runners. He designs personalized running programs, considering both the physical and the psychological facets of athletics. The programs are dynamic, adapting to feedback from his athletes. Jim coaches runners of all levels, from those who are just discovering running, to Canadian National medallists and team members. 

If you are interested in being coached by Jim, or if you have more questions, please email him at finlaysonjim@gmail.com. Cost of individually-tailored coaching is $175 monthly. He also coaches two Victoria-based running groups; if you live in Victoria, BC, and are interested in his training groups, please email him for more information.